Track Calls. Optimize Marketing. Increase Revenue.
Tracking gives you insight into all your major inbound interactions and enables you to allocate marketing spend where it matters most.
95%
Attribution Accuracy
20%
Reduced Marketing Waste
50%
More Qualified Leads
How Call Tracking Works
Why Call Tracking Changes Marketing Decisions
Hover over each campaign to see how optimization decisions change when phone calls are measured.
Attribution View
Forms + Calls
Toggle between Forms Only and Forms + Calls to see how the same campaigns lead to completely different — and often opposite — marketing decisions.
| Campaign | Spend ($) | Clicks | Form Leads | Call Leads | Cost / Lead ($) | Revenue ($) | ROI % |
|---|---|---|---|---|---|---|---|
| Brand Search | 5,000 | 2,500 | 50 | 120 | |||
| Generic Search (Non-Brand) | 6,000 | 3,000 | 90 | 15 | |||
| Competitor Search | 3,500 | 1,800 | 40 | 10 | |||
| Facebook Ads | 5,500 | 7,200 | 140 | 6 | |||
| YouTube Ads | 6,200 | 5,500 | 55 | 12 | |||
| Remarketing (All Channels) | 3,000 | 1,200 | 45 | 70 |