Standard API Integrations for Call Tracking

Build powerful, custom integrations using TRUE Pulse’s secure REST APIs. Access call data, attribution, and events to power your own workflows, dashboards, and applications.

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TRUE Pulse API integration architecture

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Build Custom Integrations With TRUE Pulse APIs

The TRUE Pulse Standard API allows developers and engineering teams to integrate call tracking data directly into their own systems.

Whether you’re building a CRM integration, internal dashboard, data warehouse pipeline, or custom automation — our APIs give you complete control.

  • Access real-time and historical call data
  • Retrieve marketing attribution and call metadata
  • Build custom workflows beyond pre-built integrations
  • Designed for scalability and enterprise use

How the Standard API Works

  1. Authenticate securely using API keys or tokens
  2. Call REST endpoints to fetch or push call data
  3. Subscribe to events or poll for updates
  4. Build custom logic and integrations on top

API Capabilities

Call Data APIs

Retrieve inbound and outbound call details including timestamps, duration, status, and call outcomes.

Attribution APIs

Access marketing source data such as campaign, channel, keyword, landing page, and referrer.

Event & Webhook APIs

Receive real-time notifications for call events like answered calls, missed calls, and conversions.

Configuration APIs

Programmatically manage tracking numbers, routing rules, and integration settings.

Secure, Compliant & Enterprise-Grade

Security and data protection are built into the TRUE Pulse API from day one.

  • Secure authentication and access control
  • Encrypted data transmission over HTTPS
  • Granular permission management
  • Designed to meet enterprise security expectations

Common API Use Cases

  • Custom CRM or ERP integrations
  • Data warehouse and BI tool pipelines
  • Advanced attribution modeling
  • Custom dashboards and internal reporting
  • Vertical-specific platforms and SaaS products

Who Uses the TRUE Pulse API

  • Engineering and product teams
  • Enterprise customers with custom stacks
  • Agencies building white-labeled solutions
  • ISVs and platform partners
  • Data and analytics teams

Build Beyond Out-of-the-Box Integrations

Use TRUE Pulse APIs to create exactly the call tracking integration your business needs.

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