TRUE Pulse tracks, attributes, and activates every phone call— from the first ad click to remarketing, CRM sync, and revenue reporting.
A potential customer visits your website or landing page after interacting with any marketing activity, including but not limited to organic search results, paid search ads, display ads, video, banners, email campaigns, social media, or any other online or offline promotional effort.
TRUE Pulse uses Dynamic Number Insertion (DNI) to display a unique phone number for each website visitor. The number remains consistent throughout the visitor’s session, enabling accurate call attribution.
Visitors can call the displayed number from any device. Every call is accurately tracked, attributed, and intelligently routed based on your rules, with options like welcome messages, IVR, time-of-day routing, and more.
Each call is instantly attributed to the exact campaign, keyword, ad, device, and location that generated it. The tracking configuration is fully customizable—ranging from high-level source or campaign tracking to keyword-level attribution.
View caller info, call recordings, duration, traffic source, campaign details, device, browser, and full UTM data instantly..
TRUE Pulse pushes call events into Google Analytics (GA4), including source, campaign, call duration, and call answer status.
Import call events from Google Analytics into Google Ads for conversion tracking, smart bidding, and remarketing.
Simultaneously send call data to CRMs or tools like Zapier, enabling workflows across sales, marketing, and support platforms.
Source: Google Ads
Page: Home
Source: Facebook Ads
Page: Services
Source: Organic Search
Page: Pricing
Most high-intent buyers call — but without call tracking, those conversions are invisible. Toggle below to see how decisions change.
TRUE Pulse gives you everything you need to track calls, optimize marketing performance, and turn conversations into revenue.
Track which campaigns, channels, and keywords drive calls. See missed opportunities and agent performance in real time.
Monitor call activity as it happens and optimize campaigns instantly based on performance, lead quality, and conversion data.
Analyze the full customer journey—not just the last touch—to understand true marketing effectiveness.
Record and review calls for training, compliance, and quality assurance—helping teams convert more leads.
Automatically route callers to the right agent or department to improve customer experience and capture more leads.
Get instant alerts for missed calls and identify high-value leads so your team can follow up faster and close more deals.
See exactly which calls convert and scale what works.
Book a DemoCall tracking uses unique phone numbers to track which campaigns drive phone calls.
Yes. Track calls from digital, organic, and offline marketing sources.
Yes. Dynamic Number Insertion (DNI) shows a unique phone number to each visitor or marketing source, replacing your original number.
Yes. Call recording helps with quality checks and training.
Yes. Filter calls by duration, source, and outcome.
Yes. You can track performance down to the keyword and campaign level.
Yes. Missed calls, durations, and caller details are fully visible.
Yes. Consent options and data controls help maintain compliance.
Yes. Integrate with CRMs, analytics platforms, and APIs.
It depends on traffic and campaigns — we help you choose the right number.