Form Tracking That Captures Every Lead
Track, attribute, and analyze every form submission across your website, landing pages, and campaigns — so no lead ever goes untracked.
What Is Form Tracking?
Form tracking allows you to capture and attribute website form submissions to the exact marketing source that generated the lead — including campaign, channel, keyword, ad, and landing page.
With TRUE Pulse, every form submission becomes a measurable, actionable conversion — not just a notification email.
Why Form Tracking Matters
- Form leads are often high-intent and sales-ready
- Email notifications alone don’t show marketing ROI
- Multiple campaigns may influence one submission
- Missed or delayed responses reduce conversion rates
- Disconnected data leads to wasted ad spend
How TRUE Pulse Form Tracking Works
- Add a lightweight TRUE Pulse tracking script
- Automatically detect and track form submissions
- Capture marketing attribution and session data
- Send leads instantly to your dashboards and tools
Key Form Tracking Features
Universal Form Tracking
Track standard, dynamic, AJAX, and multi-step forms without rebuilding your website.
Full Marketing Attribution
Capture source, medium, campaign, keyword, landing page, and referrer data.
Real-Time Lead Capture
Receive form leads instantly — no delays, no lost submissions.
CRM & Tool Integrations
Push form submissions to CRMs, analytics platforms, ad networks, and automation tools.
Custom Fields & Mapping
Capture and map form fields to your systems exactly how your business needs.
Privacy & Compliance
Handle sensitive data responsibly with configurable data masking and hashing.
Form Tracking Use Cases
- Measuring ROI from Google Ads and social campaigns
- Tracking leads from landing pages and microsites
- Optimizing forms for higher conversion rates
- Aligning marketing and sales teams
- Combining form and call data for full-funnel visibility
Who Benefits from Form Tracking?
- Lead-driven businesses and B2B companies
- Digital marketing and performance teams
- Agencies managing multiple clients
- High-consideration purchase industries
- Businesses running paid media campaigns
Capture Every Form Lead — Automatically
Stop losing visibility into your form submissions. Track every lead and understand what truly drives conversions.
Get a DemoFrequently Asked Questions
1. What is form tracking and why is it important?+
Form tracking shows which campaigns generate form leads, not just clicks.
2. Can I track forms without changing my website?+
Yes. Forms can be tracked with minimal or no changes.
3. Does form tracking work with third-party forms?+
Yes. Track forms from landing pages, CRMs, and form builders.
4. Can I see which ads or keywords led to a form submission?+
Yes. Every form lead is fully attributed.
5. Does form tracking support multi-page forms?+
Yes. Multi-step and embedded forms are supported.
6. Can I track form abandonment?+
Yes. See where users drop off and optimize conversions.
7. Will form tracking slow down my website?+
No. It runs efficiently without impacting performance.
8. Is form data securely captured?+
Yes. All data is captured securely and reliably.
9. Can form leads be sent to my CRM?+
Yes. Leads sync automatically with your CRM or tools.
10. Can I track calls and forms in one dashboard?+
Yes. All leads are visible in one unified dashboard.