Google Analytics Integration for Call Tracking

Push inbound call events from TRUE Pulse directly into your Google Analytics account and measure phone calls alongside digital conversions — securely and compliantly.

Get a Demo
TRUE Pulse Google Analytics call tracking integration

Resources

Setup Google Analytics Integration

Developer Links

Google Analytics website Terms / Policy Contact

Bring Call Tracking Data Into Google Analytics

TRUE Pulse integrates seamlessly with Google Analytics (GA4), allowing you to send phone call events into your analytics property just like form fills, clicks, and purchases.

  • Track inbound calls as conversion events in Google Analytics
  • Unify online and offline attribution in a single reporting view
  • Measure call-driven ROI by campaign, channel, and source
  • Make smarter marketing decisions with complete funnel visibility

How the Google Analytics Integration Works

  1. Connect your Google Analytics (GA4) property with TRUE Pulse
  2. Select which call events you want to send to Google Analytics
  3. Map call attributes to GA custom dimensions and metrics
  4. View call events inside GA reports, explorations, and conversions

Flexible Custom Dimensions & Metrics

TRUE Pulse gives you full flexibility to choose which call data points are pushed into Google Analytics.

Custom Dimensions

Map call attributes such as call source, campaign, keyword, location, landing page, device, and call outcome to GA custom dimensions.

Custom Metrics

Send metrics like call duration, call count, unique callers, qualified calls, and missed calls into GA for deeper analysis.

Event-Level Control

Choose which calls trigger events — answered calls, qualified leads, conversions, or revenue-driving interactions.

GA4 Compatible

Fully compatible with Google Analytics 4 event-based tracking and reporting models.

Privacy, Security & Google Policy Compliance

TRUE Pulse is built with privacy and compliance at its core. Google’s policies prohibit sending personally identifiable information (PII) into Google Analytics — and we strictly adhere to these requirements.

  • No raw PII is ever sent to Google Analytics — including phone numbers or any user-level identifiers.
  • All potentially sensitive data is pre-hashed before transmission, ensuring it cannot be used to identify an individual.
  • Phone numbers and similar identifiers are transformed using secure hashing methods prior to being pushed into GA.
  • This ensures full compliance with Google Analytics policies and privacy standards.

You retain the analytical value of call data while protecting user privacy and staying compliant with Google’s terms.

Who Uses the Google Analytics Integration

  • Marketing teams measuring call-driven conversions
  • Performance marketers optimizing paid search and display
  • Agencies reporting unified ROI across online and offline channels
  • Multi-location businesses tracking calls by region or branch
  • Data teams building GA4 explorations and dashboards

Track Every Call. Measure Every Conversion.

Connect TRUE Pulse with Google Analytics and unlock complete visibility into how phone calls impact your marketing performance.

Book a Demo